Story behind the Passage Today, I almost finished writing my first short book on horseback riding. Most of it is not about horses but about humans — in this case me. When I started riding more seriously about a year and a half ago, I was still more impatient than…

Story behind the Passage There are writers who have the privilege of publishing with an acclaimed publishing house. And there are writers who get kicked out of a publishing house after 40 years of successful book writing. Both of these things happened to Monika Maron. I have never read a…

Story behind the Passage It was some weekday morning in the spring of 2007, I was 23 years old and in the second semester of my university studies. The wife of a young colleague of my Dad called me at home. “Silke, my boss is looking for someone who can…

Story behind the Passage When I was still a kid and did something that was typically “Silke,” my parents used to laugh and say: “Gee, you are a brand of your own!” (German: “Du bist eine Marke”). Just to highlight: My parents never worked in marketing or PR or had…

Story behind the Passage Of course, I have to write about the U.S. election today. But I am not going to write about it in the way that people have been talking about it on TV all day, i.e., about polls, the number of votes, the electoral college, etc. Instead…

Story behind the Passage Last year, I talked to someone who founded and successfully scaled a company that specializes in HR Search and Development. It was a true pleasure to get connected with this executive and learn from his expertise. We had not known each other before this initial conversation…

Story behind the Passage Someone who is thinking about writing a book with me told me today: “Silke, you are very serious about stories. You really mean it. The way you get into stories, it is really deep.” And I said: “Yep, that is who I am. I think in…

Story behind the Passage Many startups want to become unicorns. But the name already indicates how rare they are. Companies valued at over one billion USD can be counted on the fingers of one hand in most nations. Still, the name, despite the rarity, also evokes beauty. Unicorns in fairytales…

Story behind the Passage This article above was in my Medium Daily Digest. Sometimes I read the recommended articles, sometimes I do not. Today, I just had to read this one because it directly addressed my present learning about personal branding and impact. Well, the algorithm knows what I am…