# 286: Scholarship as USP? Between Arrogance and Ambition

Schmidt, Silke (2021). Narrative Change Management in American Studies: A Pragmatic Reading, 360.
  • “Actually, I do not think that selling scholarship as USP is easy in business. My experience is that it actually makes business harder. People associate theory and the lack of practical skills with scholars.”
  • “Knowledge and scholarship are two different things. Nobody is interested in real, I mean deep, knowledge anyways, let alone scholarship.”
  • “Most knowledge I have does not come from university. So, there is nothing to sell in that regard.”
  • “For me, education and intelligence are way more important than ‘scholarship.’ Unfortunately, these things have very little to do with each other.”
  • “Yes, scholarship can be sold as a door opener. People might trust you a bit more if you have a Ph.D. when you do cold calling. As soon as a conversation develops, you notice that people have no idea what scholarship is all about.”

--

--

--

Founder & CEO of Companypoets

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Worldbuilding 101: An Exercise

How to Attend a Writers Conference; Part I: Choosing a Conference

Why Write?

The Holy Grail of Medium Story Ideas

Lalu Went To Book Fair With Roys, He Bought One Book After Spending Ten Hours

Why You Should Write Regularly

How to Write Short Stories

Short end of a custom car

The Algorithm Does Not Care If You Get Sick

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Silke Schmidt

Silke Schmidt

Founder & CEO of Companypoets

More from Medium

Biosphere Reserves in Central America: What Works and What Can We Learn

Commuting by Bicycle

Is this why you hesitate?

Overhead image of an iphone camera looking down on the artist’s studio desk showing an artwork and pastel crayons

Collector Interview: Victoria Rogers